It’s interesting that, in a time when we’ve seen retailer
after retailer crumble to activist pressure, it was Domino’s that refused fall.
The decision by Domino’s shareholders to buck pressure from activists to
dictate production practices to farmers was both risky and courageous.
Retailers and consumer brands are being pushed more and more
to deny market access to farmers who want to choose the best practices for
their farms. Using blatant bullying tactics, activists are demanding that
retailers buckle to very vocal and well-funded minority which is lobbying the
federal government to mandate both farming practices and the food choices
available to consumers.
Champions For Agriculture believes food animal production
practices are best decided by the highly principled, professional farmers and
veterinarians who have trained for the job, understand animal behavior and have
been providing for the well-being of the animals in their care long before it
was fashionable.
Go to our Domino's Activation page for more information on how you can have your voice heard.
